§ Blog
Notes from
the studio.
Occasional writing on bespoke websites, how we scope projects, and what we've learned along the way.
Guides
20 Oct 2026 · 6 min
What pages should a business website have?
Fewer than you think, each doing one job properly. A page-by-page breakdown, the pages most businesses are missing, and the ones to skip.
Read →Guides
23 Oct 2026 · 7 min
What should your website's homepage have? A complete guide
Five seconds, four questions, one next step. Section by section, what a homepage that actually produces enquiries contains.
Read →Craft
27 Oct 2026 · 6 min
Why are people leaving my website?
Analytics can tell you where visitors quit — not why. The six reasons behind the exits, how to tell them apart, and which to fix first.
Read →SEO
30 Oct 2026 · 6 min
Does website speed affect SEO and GEO?
Directly, less than you'd hope. Indirectly, more than most businesses realise. Where speed actually moves rankings — and where it doesn't.
Read →SEO
03 Nov 2026 · 5 min
How fast should a website load in 2026?
The honest benchmarks: what 'fast enough' means on a real phone over mobile data, and the numbers actually worth chasing.
Read →Perspective
02 Oct 2026 · 6 min
How often should you redesign your website?
Redesigning on a schedule is the wrong question. The right one: has the site stopped doing its job — and would you notice before the revenue does?
Read →Craft
09 Oct 2026 · 6 min
How do you check if your website is good?
Not how it looks — whether it works. Six checks that take an afternoon and tell you more than any opinion ever will.
Read →Perspective
13 Oct 2026 · 7 min
Is it worth paying an agency to build your website?
It depends what you're buying — judgement or just pages. An honest breakdown of where the money goes and when an agency is, and isn't, worth it.
Read →Craft
16 Oct 2026 · 7 min
7 website mistakes that could be costing you customers
None of these are design crimes. They're commercial ones — and most sites commit at least three of them without anyone noticing.
Read →Perspective
01 Oct 2026 · 7 min
Bespoke website vs template website — which is better?
Templates win on day-one cost. Bespoke wins on everything that happens after. Here's an honest breakdown of where each makes sense.
Read →Craft
21 Sept 2026 · 7 min
Why is my website getting traffic but no leads?
Traffic proves people can find you. It proves nothing about whether they believe you or can act. Here's where the drop-off usually happens.
Read →Craft
15 Sept 2026 · 8 min
10 signs your website needs a redesign
Redesigns fail when they're triggered by boredom. These ten signs are commercial ones — if three or more apply, the conversation is worth having.
Read →Craft
12 Sept 2026 · 7 min
Why am I not getting any leads through my website?
Four things have to work in order. Diagnose them in sequence and the answer is usually obvious within an hour.
Read →Perspective
11 Sept 2026 · 8 min
How much does a website cost in the UK in 2026?
What you're really buying at each price level, where the money actually goes, and the ongoing costs nobody mentions upfront.
Read →Perspective
04 Mar 2026 · 5 min
Why templates cost more than bespoke — eventually.
Templates look cheap on day one. By month twelve, most businesses have paid for a full rebuild anyway. Here's why.
Read →Process
18 Feb 2026 · 4 min
What a good brief looks like.
Most briefs describe what you want to see. The best briefs describe what you want to happen. A short guide.
Read →Studio
02 Feb 2026 · 6 min
How we scope a project.
A short walkthrough of how discovery, scoping and pricing actually work at the studio — before anything is designed.
Read →